Hello, I'm Felicia, owner of BōRō. I'm wife to Mitch, momma to two adorable fur babies and designer of spaces to lift your heart and make you feel inspired to live well in your home. Now, I've created BōRō in Roanoke, Indiana. I opened this store for people like you and me that love the beautiful, the unique, the luxurious and that simply perfect "little something". I've hand selected all of the items for the shop and in some cases I personally know the artisans of these creations. Because some are handmade, they are truly unique, one of a kind items. I can't wait for you to come visit and see the selection!

We are located in the sweet little town of Roanoke, IN on Main Street. Roanoke is a great place to have a delicious lunch and spend the rest of the day browsing through the shops and finding that special treasure. Perfect for a girls day out.

Felicia and Mitch

Felicia & Mitch

Baxter and Oliver

Baxter & Oliver, the fur babies


Hello, I'm Brittany, a southern girl, eclectic in taste and personality. My husband, Chris, and I like to say we’re "living the dream" with our two and a half kids: Marlie (2), Ryan (7 months), and our “half,” fur baby, Drake. I hope to give my children well-rounded life experiences by sharing my passions with them: travel, health, and beauty. These three things have played such an important role in my life and have evolved with me through marriage, moving to new places, and most importantly, becoming a mother. Now, becoming a part of BōRō allows me to use my passions and talents in a whole new and inspiring environment!